SimplyAdType

Embracing typography in advertising and design

Author Archives: kirasarafu

Ambient Typography: Spotlight on Ruedi Baur

One of my favourite things we learned during the course of this typography course was Ambient, or Environmental Typography. I find it interesting how artists use the environment around them … Continue reading

18/11/2020 · Leave a comment

Ambient Typography

Ambient type, or environmental typography has always been one of my favorite forms of expression. The concept of using one’s surrounds as a canvas has always fascinated me. Artists using … Continue reading

04/11/2020 · Leave a comment

Motion Typography

Motion type, or Kinetic Type blends movement and typography to deliver a dramatic visual that an individual may not be able to express with images alone. I was quickly struck … Continue reading

30/09/2020 · 1 Comment

Breaking the Habit

The use of typography in advertising is one of the most effective design techniques, if applied correctly. Typography aids in communicating a message that images alone may not be able … Continue reading

15/09/2020 · Leave a comment