SimplyAdType

Embracing typography in advertising and design

Not All Superheros Wear Capes

Some Wear Capes Made of Letters.

This indie Maldova-based creator known online as Midu1995 is a graphic and drawing artist. Midu has been posting his creations online for 8 years and has accumulated more than 25k page views. His most-viewed pieces are illustrated typographic images tributing his favorite superheroes and villains. Midu revitalizes classic images of Batman, The Joker, and Carnage using words that would often be used to describe the character, arranging them until they form the silhouette.

What really impressed me and drew me to Midu’s art was the highlights that make the typography look like they hold shape and weight. In this piece white space adds so much to the art, accentuating the loneliness and hero attributes of the Batman type. Back in Highschool for Digital Art class, one of our projects was to create 3D typographic content using a celebrity or artist much like Midu has created above. This project took me multiple attempts and had me feeling underwhelmed with my shading and textures, so I know firsthand how difficult this is to make and shade properly (shown below).

Chance the Rapper by Nicola 2016 Highschool Project

To apply this technique to advertising would be pretty applicable. JuanOsborne has created a typographic portrait using the words from Obama’s speeches.

Midu’s typographic work is done so effortlessly, you can tell this guy just messes around on his computer and creates this stuff for fun. I really appreciate someone with talent and does it for fun as a hobby. The villain and heroes collection from Midu shows when you effectively apply negative space, highlights, shading, and texture, the art will stand on its own. This art will look good from afar until you get close enough and realize, oh no, that’s text, and now I’m going to read it, and have a better appreciation for it.

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This entry was posted on 19/11/2021 by .